Growing a business is a marathon, but you don’t have to run it alone. VSEDC has designed six new small business programs to help you.
Act fast! Seats are limited.
1. Marketing Impact Lab (build a connected marketing system) – [8 Weeks – Every Tuesday / Orientation on April 14th] (Virtual), 6:00pm – 8:00pm
Stop showing up like a hobbyist and start looking like a leader. This lab teaches you how your website, social platforms, and branding work together as a single system to attract and convert customers. We skip the fluff and focus on the practical digital skills you need to ensure your business is discoverable and credible in a crowded online market.
Key Takeaway: Build a connected marketing system that converts traffic into leads before you spend a dime on ads.
2. Form Follows Function (choosing the right business structure for you) – 1 session / [April 16th] (Virtual), 6:00pm – 8:00pm
Your business structure is the foundation of your future growth. Choosing the wrong one can lead to tax headaches and personal liability. This one-day deep dive breaks down the differences between LLCs, Corporations, and Sole Proprietorships, so you can choose the entity that protects your assets and supports your long-term goals.
Key Takeaway: Formally establish your business entity with a clear understanding of your liability and tax protections.
3. Close the Deal. (Get a “yes” everytime”) – 1 session / April 15 (In-Person), 5:30pm – 8:00pm
Learn how to turn “maybe” into “yes.” Don’t lose another deal at the finish line. In this hands-on workshop, you’ll sharpen your sales skills, practice your pitch live, and learn how to confidently negotiate and overcome objections. Stop guessing and start closing with clarity alongside fellow entrepreneurs.
Key Takeaway: Sharpen your sales skills and confidently close more deals to win alongside your peers in South LA.
4. Your Phone is Your Studio (create content with your smart phone) – [2 Sessions / April 20st & 21st] (Day 1: In-Person, Day 2: Virtual), 5:30pm – 8:00pm
You don’t need a production crew to create high-quality marketing. This workshop turns your smartphone into a content powerhouse. We teach you how to shoot, edit, and publish platform-ready content that actually stops the scroll. Learn what to post, why it works, and how to stay consistent without the burnout.
Key Takeaway: Walk away with a 30-day content plan and the workflows to produce professional video from your phone.
5. Build Your Brand Kit with AI (high tech/high impact) – 2 sessions / [April 22nd & 23rd] (In-Person), 5:30pm – 7:30pm
Branding used to take months; now it takes a single session. This hands-on workshop uses the power of AI to help you build a professional brand identity in real-time. From brand messaging and tone of voice to social media templates, you’ll walk away with a complete digital brand kit ready to deploy.
Key Takeaway: Launch a reusable, AI-powered content system and brand voice guide to keep your marketing consistent.
6. Clear Message. More Sales. (storytelling that sells) – 1 session / [April 29th] (Virtual), 5:30pm – 8:00pm
If you can’t communicate your value clearly, you’re leaving money on the table. This workshop helps you refine your brand’s narrative so it resonates in social media, newsletters, and media outreach. We provide the templates and storytelling structures you need to speak about your business with authority and build instant credibility.
Key Takeaway: Master a clear brand message that connects with your audience and turns listeners into loyal customers.
VSEDC’s free business education series are presented by our SBA Women’s Business Center, and made possible by generous grants from Citi Foundation and Citizens Business Bank.
All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.
