Spurred by necessity and the desire to create, Grow Your Edges Back (GYEB) is forging its pathway in the crowded beauty industry, where innovation and uniqueness are key. Distinctively focusing on hair loss and thinning edges, this Watts business exemplifies the potential of strategic business support in realizing entrepreneurial ambitions.
The journey of GYEB and its founder, Lorenze LaNier, began with a mission to address the unfortunate yet common hair loss issue related to cancer treatments. Lorenze developed effective products imbued with integrity and a commitment to organic, nature-honoring ingredients.
What distinguishes Grow Your Edges Back in the crowded market is its superior product quality and compelling growth story, significantly propelled by the Watts BusinessSource Center (BSC). Operated by VSEDC, the BSC identified the promise in LaNier’s vision.
Providing vital business coaching, the Center enabled GYEB to refine its strategy and operations, creating a strong base for sustained growth. The turning point for Grow Your Edges Back, however, came with the marketing expertise and promotional assistance provided by the Watts BSC.
This support was instrumental in GYEB securing a vendor spot at notable local events like the Taste of Soul festival last October, which dramatically increased the brand’s visibility and nearly doubled its online following.
“When I was accepted into Taste of Soul, it set me up for growth. Exposure from it added over 400 Instagram followers and allowed us to give over 1000 samples.”
A vibrant Instagram reel from the Taste of Soul event facilitated the successful marketing strategy. Garnering over 10 million views, it showcased GYEB’s engaging presence and demonstrated the practical digital marketing skills Lorenze honed through the guidance of Watts BSC.
Today, Grow Your Edges Back’s presence in over a dozen stores across seven cities is monumental. The company’s story attests to the mission of the Watts BSC and EWDD. It exemplifies how practical advice, training, and networking opportunities empower local businesses to thrive in competitive markets.
As GYEB continues to innovate and expand, its partnership with Watts BSC underscores the importance of sustained mentorship in the entrepreneurial journey.