“Tatayna is American Peruvian food, where you’ll build your plate.” – George David Wong, Small Business Owner, Tataypa Peruvian Kitchen
At VSEDC, we believe small businesses are the heartbeat of our communities. Today, we are proud to spotlight George David Wong, owner of Tataypa Peruvian Kitchen, whose journey reminds us of what is possible when entrepreneurs are met with belief, partnership, and access to capital.
Rooted in Culture, Driven by a Dream
George’s story begins with family and heritage. With a father from Chile and a mother from Peru, his upbringing was rich in culture, tradition, and food. When he came to the United States in 2001, he carried with him the American dream and the determination to build something meaningful.
While attending Pasadena City College, George discovered his passion for the restaurant industry. By 2013, that passion evolved into a vision: to create fast-casual Peruvian food that was accessible, high quality, and rooted in culture. Early on this dream was realized by becoming one of the first Peruvian food options in a mall food court.
Facing Barriers to Capital
Like many entrepreneurs, George’s biggest challenge was access to financing. Traditional banks repeatedly told him no.
“I believed in my dream,” George shares, “but traditional banking didn’t.” Without access to capital, growth was difficult. Still, giving up was not an option. “I was always ready to work in full force,” he says.
Finding Partnership at VSEDC
George learned about VSEDC through one of our colleagues and was drawn in by the relationship-based approach. “I already had a personal connection with the organization,” he explains.
The loan application process felt clear and manageable, and most importantly, supportive. “I always felt heard,” George says. “VSEDC Loan Director, Adam Dominquez, was always available to answer my questions.” That support made all the difference.
The Power of a $100,000 Investment
The $100,000 loan he received provided critical working capital that allowed George to take the next step for Tataypa Peruvian Kitchen. The funds supported:
- First month’s lease
- Payroll
- Equipment purchases, such as two refrigerators for a new location
- Day-to-day working capital
More than anything, the loan brought peace of mind. “It gave me tranquility,” George shares.
Impacting Community Through Ownership
Tataypa Peruvian Kitchen creates more than meals, it creates job opportunities. With his loan, George has been able to create jobs, introduce new cultural cuisine to the community college student body, and provide stability for families of employees who work for him.
“To me, ownership means being a leader in my community,” George says. “It means generating tranquility for other families and creating wealth through jobs.”
Looking Ahead
Over the next few years, George plans to continue to grow. He sees a thoughtful expansion of Tataypa Peruvian Kitchen to ensure strong ownership.
A Message to Fellow Entrepreneurs
For entrepreneurs who are hesitant to seek funding, George offers this advice, “To grow, you need good debt.” Meaning, good debt can get you further than saving your money for expansion. If planned correctly, good debt will increase your revenue.
Working with a community-based lender like VSEDC has been a meaningful part of his journey. “I feel fortunate to have met you,” he says. “VSEDC has helped me grow.”
At Vermont Slauson Economic Development Corporation (VSEDC), we are honored to support entrepreneurs like George, because when small businesses thrive, our communities grow stronger together.
